Brief and straight to the point. Check it out.
You can get the free copy here: http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html
Here’s some of my favorite excerpts from the book…
Nobody, but you, that is.
Never forget, a small group of people can change the
world. No one else ever has.
-Micah Siy is co-founder of the Personal Democracy Forum.
If you think love needs to look like “Romeo
and Juliet”, you’ll overlook a great relationship
that grows slowly.
The seven fascination triggers are: power, lust,
mystique, prestige, alarm, vice, and trust.
Simplicity – if you can’t tell your brand story to a 9-
year-old it’s no good.
It’s more important than ever, I think, to persist and make a dent in the universe instead.
We’ve all been offered access to so many tools, so many valuable connections, so many committed people. What an opportunity.
You don’t need to persuade everyone that you have a great idea, you merely need to persuade one person. And then make it easy for that person to share.